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Bresser’s Information Service is a family-owned company that has been helping individuals, large and small businesses and governments to meet their marketing and research needs for over 60 years.

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Direct Mail Idea

Direct Mail Idea

Have a Great Idea for Your Next Direct Mail Campaign? Make Sure You Reach the Right People with Leads from Bressers.

Direct mail is a great way of reaching your customers and increasing your sales. Whether you are involved in business to business marketing or business to consumer marketing, having a great direct mail idea is only one part of the equation. In addition to a direct mail idea, you need to be sure that you are able to contact the right people with your mailing in order for the campaign to be a success.

And that's where Bressers Information Services comes in. Bressers directories both in print and online as well as their Criss Cross Plus CD-Roms  will help you to find the right customers to target with your direct mail campaign whether you are seeking business or consumer targets.

If your direct mail idea targets other businesses, you'll want to take advantage of Bressers nationwide business database. You will be able to search for companies that are similar to those that are already your best customers. You'll be able to find businesses that are involved in a certain industry by searching based on Standard Industry Classification (SIC) codes.

Or, if you want to target companies that are a specific size, you will be able to narrow your search to companies that have a certain number of employees. And, if you want to be sure that the companies you target are achieving a certain level of success, you will be able to search for companies based on their estimated sales volume.

But even once you narrow your search down, you need to be sure that your mailing ends up in the hands of the right person. Bressers directories will help you with that too you'll be able to get the contact information for someone in the company who has the power to make a buying decision. In some cases, that person will be the company owner or the company president, but in many cases your search through the Bressers directories will allow you to find contacts at other levels of management such as the purchasing manager.

Just as getting your mailing into the hands of the right person at a company is important in business to business sales, it is essential to get your mailing into the hands of the right consumer when your direct mail idea involves reaching individual customers.

When you market your product to prospective customers, you've already included an image of your ideal customer in your direct mail idea. Maybe that customer lives in a specific geographic region. Maybe that customer fits a particular demographic profile.

Either way, when you search Bressers consumer databases, you will be able to find the contact information for that ideal customer. You will be able to search based on traditional "census bureau" demographics age, income, occupation, or family size. But you will also be able to find your target customer based on interests and activities which is particularly useful if you want to be sure that you are marketing a product that is used in a particular activity.

Regardless of who your target customer is, when  you are ready to put your direct mail idea into action, you need to be able to find that customer. When you get your leads and contact information using Bressers directories, you will save time and money while you set your idea into motion.

See for yourself how Bressers Information Services can help make your direct mail idea an even more successful campaign. Visit them at www.bressers.com to learn more.